Razrabotki

Оценка на удовлетвореността в туризма

10.00 лв

С включен данък.

Разработка - 7 страници

Съдържание:

  1. Профил на туриста
  2. Мотивация на туриста
  3. Оценка на удовлетвореността
  4. Връзка между характеристиките на дестинацията и удовлетвореността на туристите
  5. Използвана литература

Използвана литература:

  1. Parasuraman, A., V. A. Zeithaml, et al. (1994). “Reassessment of Expectations as a Comparison Standard in Measuring Service Quality : Implications for Further Research.” Journal of Marketing 58(January): 111-124.
  2. Reisinger, Y. and R. Z. Waryszak (1994). “Tourist Perceptions of Service in Shops : Japanese Tourists in Australia.”International Journal of Retail and Distribution Management 22(5): 20-28.
  3. Yann, Campbell, Hore, Wheeler,. (1996). Ecotourist Motivation and Satisfaction, Department of Industry, Science and Tourism
  4. “Customer Satisfaction Research”, January 2001, http://www. benchmark. research.co.uk, 17.02.2010
  5. Center Fort He Study Of Social Policy, Customer Satisfaction, Improving Quality And

Access To Services And Supports In Vulnerable Neighborhoods, What The Research Tells

Us February 2007, p.5