Razrabotki
Оценка на удовлетвореността в туризма
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Цена
10.00 лв
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per
С включен данък.
Разработка - 7 страници
Съдържание:
- Профил на туриста
- Мотивация на туриста
- Оценка на удовлетвореността
- Връзка между характеристиките на дестинацията и удовлетвореността на туристите
- Използвана литература
Използвана литература:
- Parasuraman, A., V. A. Zeithaml, et al. (1994). “Reassessment of Expectations as a Comparison Standard in Measuring Service Quality : Implications for Further Research.” Journal of Marketing 58(January): 111-124.
- Reisinger, Y. and R. Z. Waryszak (1994). “Tourist Perceptions of Service in Shops : Japanese Tourists in Australia.”International Journal of Retail and Distribution Management 22(5): 20-28.
- Yann, Campbell, Hore, Wheeler,. (1996). Ecotourist Motivation and Satisfaction, Department of Industry, Science and Tourism
- “Customer Satisfaction Research”, January 2001, http://www. benchmark. research.co.uk, 17.02.2010
- Center Fort He Study Of Social Policy, Customer Satisfaction, Improving Quality And
Access To Services And Supports In Vulnerable Neighborhoods, What The Research Tells
Us February 2007, p.5