{"product_id":"стратегическо-маркетингово-планиране","title":"Стратегическо маркетингово планиране","description":"\u003cp\u003e\u003cstrong\u003eРазработка - 23 страници \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 0cm; text-align: center; line-height: 115%;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"BG\" style=\"font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: BG; mso-fareast-language: BG;\"\u003eТема:\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 0cm; text-align: center; line-height: 115%;\"\u003e\u003cspan lang=\"BG\" style=\"font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: BG; mso-fareast-language: BG;\"\u003eСтратегическо маркетингово планиране \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 0cm; text-align: center; line-height: 115%;\"\u003e\u003cspan lang=\"BG\" style=\"font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: BG; mso-fareast-language: BG;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 150%;\"\u003e\u003cb\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 0cm; text-align: center; line-height: 150%;\"\u003e\u003cb\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eСъдържание\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"BG\" style=\"mso-ansi-language: BG;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpFirst\" style=\"text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e1.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eУвод\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e2.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eСъщност и значение на маркетинговото планиране \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e3.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eСъщност на маркетинговите стратегии и тактики на фирмите на пазара\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e4.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eРазработване на маркетинговата стратегия\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e5.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eВидове маркетингова стратегия\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e6.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eЗаключение \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eИзползвана литература: \u003cbr\u003e1.    Еванс, Дж. и Б.Берман, Маркетинг, М., 1989.\u003cbr\u003e2.    Захариев Е., Стратегическо управление на фирма.  Велико Търново, 1995.\u003cbr\u003e3.    Зайлер, Ар., Маркетинг. Успешно реализиране в практиката – 2 том, ИЦТТ “Информа”, С., 1993.\u003cbr\u003e4.    Кръстева, Невяна. Маркетинг. Ботевград, 2008.\u003cbr\u003e5.    Котлър, Филип. Управление на маркетинга. София, изд. „Графема”, 1993.\u003cbr\u003e6.    Котлър, Ф., Д. Джайн, С. Месинси. Еволюцията на маркетинга. Класика и стил, 2003.\u003cbr\u003e7.    Кръстева, Невяна. Маркетинг. Ботевград, 2008.\u003cbr\u003e8.    Левит, Т. Размисли за мениджмънта. С., Стопанство.\u003cbr\u003e9.      Младенова, Г., Стратегическо маркетингово планиране, УИ “Стопанство”, УНСС, С., 1998.\u003cbr\u003e10.    Мавалски А., Търговски маркетинг, София, 1994.\u003cbr\u003e11.    Марчевски, Иван. Йорданов, Радослав. Основи на маркетинга. Издателство „Абагар”. Велико Търново. 1997.\u003cbr\u003e12.    Станимиров, Евгени и колектив. Маркетинг. Изд. „Наука и икономика”. Икономически университет, Варна. 2017.\u003cbr\u003e13.    Day, G. S., Montgomery, D. B. Charting new directions for marketing, Journal of Marketing, Vol. 63, 1999.\u003cbr\u003e14.    Harvard Business School Press. 2008. Какво е маркетинг. Изд. „Сиела“,  София,  2008.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 0cm; text-align: center; line-height: 150%;\"\u003e\u003cb\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Razrabotki","offers":[{"title":"Default Title","offer_id":57389308412279,"sku":null,"price":12.0,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/razrabotki.net\/products\/%d1%81%d1%82%d1%80%d0%b0%d1%82%d0%b5%d0%b3%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%be-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%be%d0%b2%d0%be-%d0%bf%d0%bb%d0%b0%d0%bd%d0%b8%d1%80%d0%b0%d0%bd%d0%b5","provider":"Razrabotki","version":"1.0","type":"link"}