{"product_id":"франчайзинг-същност-характеристики-предимства-и-недостатъци","title":"Франчайзинг – същност, характеристики, предимства и недостатъци","description":"\u003cp\u003e\u003cstrong\u003eРазработка - 17 страници \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 0cm; text-align: center; line-height: 115%;\"\u003e\u003cspan lang=\"BG\" style=\"font-size: 22.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: BG; mso-fareast-language: ES;\"\u003eТема: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 0cm; text-align: center; line-height: 115%;\"\u003e\u003cspan lang=\"BG\" style=\"font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: BG; mso-fareast-language: BG;\"\u003eМеждународен бизнес \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 0cm; text-align: center; line-height: 115%;\"\u003e\u003cspan lang=\"BG\" style=\"font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: BG; mso-fareast-language: BG;\"\u003eФранчайзинг\u003c\/span\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: BG;\"\u003e – \u003c\/span\u003e\u003cspan lang=\"BG\" style=\"font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: BG; mso-fareast-language: BG;\"\u003eсъщност, характеристики, предимства и недостатъци\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 115%;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: BG; mso-fareast-language: #0C1A;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: 115%;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: BG; mso-fareast-language: #0C1A;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 0cm; text-align: center; line-height: 150%;\"\u003e\u003cb\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eСъдържание\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpFirst\" style=\"mso-add-space: auto; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 54.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e1.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eУвод\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"mso-add-space: auto; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 54.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e2.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eСъщност и значение\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eи етапи на развитие на франчайзинга \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"mso-add-space: auto; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 54.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e3.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eИсторическо развитие \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"mso-add-space: auto; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 54.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e4.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eПредимства и недостатъци \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"mso-add-space: auto; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 54.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e5.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eИкономически, социални и конкурентни ефекти на франчайзинга \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"mso-add-space: auto; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 54.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e6.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eРазвитие на франчайзинга в България \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"mso-add-space: auto; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 54.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e7.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eВидове франчайзинг\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"mso-add-space: auto; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 54.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e8.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eЗаключение \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; text-align: justify; text-indent: 36.0pt; line-height: 150%;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; text-align: justify; text-indent: 36.0pt; line-height: 150%;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; text-align: justify; text-indent: 36.0pt; line-height: 150%;\"\u003e\u003cb\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eИзползвана литература: \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpFirst\" style=\"margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e1.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eАнглийско-български речник. София: БАН, 1993. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e2.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eБилярски, Св. Франчайзинг бизнес. София: Франчайзинг БГ, 2010.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e3.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-spacerun: yes;\"\u003e \u003c\/span\u003eДамянов, Ат. и др. Международен маркетинг. Свищов: Фабер, 2008.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e4.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-spacerun: yes;\"\u003e \u003c\/span\u003eДобрева, Д., Т. Филипова. Внедряване на франчайзинга в бизнеса. Свищов: Д. А. Ценов, 2005.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e5.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eКаракашева, Л., Бл. Маркова. Фирмен външнотърговски бизнес. София: Призма, 1999.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e6.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-spacerun: yes;\"\u003e \u003c\/span\u003eЛиндер, Й. и др. Предприемачество и мениджмънт. София: Дионис, 2007.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e7.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eЛамбова, Русев, Косева \u0026amp; Стоянова. Статистика, Стено, Варна, 2008.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e8.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eНайденов, Н. Международен маркетинг. София: Стопанство, 1999.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e9.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eСълова, Н. Търговски мениджмънт. Варна: Наука и икономика, 2010.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e10.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eТодоров, К. Франчайзингът. София: Б-М, 1998. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e11.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eOxford Dictionary. (6th Edition). Oxford University Press, 2000, p. 535.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e12.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eKuehl, Ch., P. Lambing. Small Business: planning and management. (Second Edition). Chicago: Тhe Dryden Press, 1990.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e13.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003eMason, J., M. Mayer, H. Ezell. Retailing. (3rd Edition). Plano, Texas: Business Publications, 1988.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: BG;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e14.\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003ewww.thebfa.org\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; text-align: justify; text-indent: 36.0pt; line-height: 150%;\"\u003e\u003cspan lang=\"BG\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-ansi-language: BG;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e","brand":"Razrabotki","offers":[{"title":"Default Title","offer_id":57389274595703,"sku":null,"price":10.0,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/razrabotki.net\/products\/%d1%84%d1%80%d0%b0%d0%bd%d1%87%d0%b0%d0%b9%d0%b7%d0%b8%d0%bd%d0%b3-%d1%81%d1%8a%d1%89%d0%bd%d0%be%d1%81%d1%82-%d1%85%d0%b0%d1%80%d0%b0%d0%ba%d1%82%d0%b5%d1%80%d0%b8%d1%81%d1%82%d0%b8%d0%ba%d0%b8-%d0%bf%d1%80%d0%b5%d0%b4%d0%b8%d0%bc%d1%81%d1%82%d0%b2%d0%b0-%d0%b8-%d0%bd%d0%b5%d0%b4%d0%be%d1%81%d1%82%d0%b0%d1%82%d1%8a%d1%86%d0%b8","provider":"Razrabotki","version":"1.0","type":"link"}